We are at a key moment in the evolution of the commercial refrigeration market. Sustainability, energy efficiency and access to economic incentives have become decisive factors and purchasing decision levers for our customers. In this context, it is essential to know and communicate the strategic value of Energy Saving Certificates (ESCs), a tool with potential to facilitate the sale of our most efficient products.
What are CAEs?
CAEs are an instrument promoted by the Ministry for Ecological Transition and Demographic Challenge (MITECO) that allows certifying and monetizing energy savings derived from the implementation of efficiency measures. Such savings, expressed in kWh, can be converted into an economic value that customers can receive as an incentive.
This means that our customers can receive money directly for investing in equipment that reduces their energy consumption, such as Infrico’s high-efficiency refrigeration units.
Why is it important for Infrico Group?
Because this system allows us:
- Reduce the real cost of our efficient products for the end customer.
- Facilitate purchasing decisions, offering a tangible economic return.
- To place ourselves in a leading position, not only as manufacturers, but also as active advisors in energy efficiency.
What is the role of the commercial team?
The commercial team is key to activate this commercial lever in the market. It is necessary to identify customers with installations likely to generate energy savings (supermarket refurbishments, replacement of display cabinets, turnkey projects, etc.) and to explain to them the additional economic benefit that they can obtain through the CAEs.
We must position ourselves as solution facilitators. Grupo Infrico, together with its certified partners in CAE processing, will be in charge of managing all the technical and administrative aspects. The commercial team’s mission is to generate the opportunity, activating the client’s interest and linking energy efficiency with an immediate economic return.
Commercial action:
- Identify projects with energy saving potential.
- Present to the client the possibility of obtaining an economic income via CAE.
- Activate the contact with the quality department to initiate with our partners the process of calculation and certification.
- Close the sale by demonstrating that Infrico offers not only efficient technology, but also concrete economic benefits.
Attached is a presentation of the CAES system, which is already available on the group’s websites (Infrico, Impafri, Infrico Supermarket, Infrico Medcare).
In September we will have a webinar, where we will also have a delegate subject with us, where we will be able to review the information and the process and ask all the necessary questions.
Let’s take advantage of this competitive advantage. Efficiency is now also sold with immediate economic return.
Official instrument to monetize certified energy savings (kWh saved = € for the customer).
High energy efficiency equipment + technical management of the certification process together with specialized partners
You receive an economic incentive for investing in efficient equipment. That income can reduce your initial investment
– Detect projects with savings potential
– Present the CAE incentive to the client.
– Activate the technical contact for the process.
For more information, please contact Jose Luis Crespillo or Inmaculada Marchán of the Infrico Group’s quality department.