In the international development of any company, there are moments that mark a before and after. For Infrico Supermarket, Expo ANTAD 2025 has been one of them.
Held from March 25 to 27 at Expo Guadalajara, this fair has established itself as one of the most important events in the retail and Horeca sector in Latin America. Its international character, the diversity of professional profiles present and the quality of the exhibitors make this event much more than a showcase: it is a thermometer of the present and future of the sector.
Participating in an environment such as this, and doing so hand in hand with the new local delegation, has been a valuable experience not only from a commercial point of view, but also from a human and strategic point of view. Mexico is opening up as a market full of opportunities, but also of demands. Listening, observing and understanding has been as important as showing what we do.
A fair to learn and connect
During the three days of the exhibition, the Infrico Supermarket booth served as a meeting point to present our most innovative products and solutions, but it was also a space for conversation, active listening with current customers, new contacts and industry professionals who helped us enrich our vision of the Mexican market.
Among the product lines on display was the Experience Innovation range, which includes open walls and plug-in solutions designed to maximize energy efficiency and functionality. Its reception was particularly positive among distributors and operators who increasingly value sustainability and ease of installation as key factors in their purchasing decision.
But beyond the figures or the number of visitors to the stand, we took away something even more valuable: learning. Participating in a fair of this caliber allows us to confirm trends, detect new needs and better understand the commercial and cultural dynamics of the region. And that will undoubtedly make us more precise, closer and more efficient in the way we operate.
A delegation is born, a journey begins
Coinciding with the fair, Grupo Infrico’s delegation in Mexico has been officially established, a step as symbolic as it is practical. This opening marks the beginning of a new stage in our international growth strategy, betting on a closer and more agile structure, connected to the local reality.
During the week, the Infrico Supermarket team held several meetings with colleagues in the new office, laying the foundations for a joint work plan that will seek to consolidate the brand in the country with medium and long-term actions. The commitment, involvement and knowledge of the market on the part of the new team have been key for the participation in Expo ANTAD to exceed our expectations.
A look ahead
Being present at Expo ANTAD has not only been a commercial commitment; it has also been an exercise in positioning and active listening in a key market for the company’s future. Strengthening our brand in Latin America requires strategy, investment, but also physical presence and a willingness to understand the environment.
At Infrico Supermarket, we value this experience as a solid step in our international expansion, and as an opportunity to continue growing with coherence, responsibility and proximity. Mexico is already part of our roadmap, and Expo ANTAD 2025 has been the gateway.