First Lyon, then Düsseldorf, then Istanbul, Milan and Madrid. Infrico Supermarket has had an active presence throughout 2023 at the most important trade fairs in the sector, thus consolidating its position in the market as a top-level option.
The year began with its presence at Sirha Lyon on its 40th anniversary. A specialised team travelled to France last January to showcase the company’s potential at one of the most important events for the catering and hospitality industry worldwide. To make this event a success, the role of our delegation in France, which worked with great effort and enthusiasm, was fundamental.
After this first fair of the year, EuroShop was held in Germany at the end of February. This is the most important retail trade fair in the world. The number of exhibitors from a total of 55 different countries increased to 1,830 exhibitors. This allows the world’s leading brands in the sector to showcase their products and connect with visitors from different backgrounds, as well as providing an opportunity to keep abreast of the latest developments and trends. Due to the international importance of this event and the high volume of visitors, Infrico Supermarket’s presence at EuroShop is an opportunity to meet the latest innovations and trends. Thanks to the importance of this event at international level and the high volume of visitors, Infrico Supermarket’s presence at EuroShop is confirmed as key to generate new business opportunities and present new products such as the new Vision, Experience or the new Compact series as well as Waterin, Infrico Supermarket’s R290 waterloop system.
Turkey hosted one more edition of the most important fair of the Horeca sector in the country and surroundings, Hostech by Tusid. In Istanbul, the attendees were able to get to know the most outstanding products of the Infrico Group, under the premises of quality, innovation and sustainability. This fair was important for the company because of its interest in consolidating business in a strategic market.
Milan was also another of the appointments marked in red on the calendar. At Host Milano, the latest innovations and trends in equipment for the hospitality and retail sectors were presented, as well as Infrico Supermarket’s capacity for innovation linked to its commitment to sustainability.
Finally, in November, the Air Conditioning and Refrigeration Fair was held at Ifema Madrid. This event was the finishing touch to a 2023 full of opportunities and new business opportunities in different parts of the world. In terms of new products, Infrico Supermarket presented in Madrid the key project on which part of the brand positioning and growth strategy has hinged this year: Waterin, the water circuit refrigeration system that works with natural propane refrigerant gas (R290). This innovative technology has attracted a great deal of interest from customers and potential customers for its greater energy efficiency and lower environmental impact, among numerous other benefits.
We say goodbye to this 2023 with the maximum satisfaction for the work done, and we are already gathering strength to continue in this 2024 present in the most important fairs and continue offering the best products, innovations and services to our customers.