Adapting content for a more global audience. This is how Infrico Supermarket is approaching its communication strategy. In order to adapt to current market demands, the specifics of the Waterin system are being offered through different types of videos (short, pill-like videos, longer videos and videos in different languages). This strategy not only captures the
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Infrico Supermarket has been very active throughout 2023. In this period, the Infrico Group subsidiary has contributed to innovation with new products, created valuable resources for customers and had an important presence at industry trade fairs. In this respect, the Euroshop (Düsseldorf) and C&R (Madrid) trade fairs have had a very positive impact and have