The recent issue of the Grupo Infrico magazine provides a summary of the group’s main activities and achievements in various fields. From international trade fairs to groundbreaking product innovations, here is a summary of the highlights:
National and international delegate meetings in Lucena
At the end of February and during the second week of March, Grupo Infrico’s Lucena facility became the epicenter of the company’s global collaboration. Two momentous internal events set the tone for 2024: the international delegates’ meeting and the national delegates’ meeting. These meetings not only provided an opportunity to share knowledge and best practices, but also to present the latest product innovations and strategies for the current year. In addition, comprehensive training on new products from Infrico, Infrico Supermarket and Impafri was offered, thus promoting the professional development and work commitment of the delegates.
Presence at international trade shows
Grupo Infrico has strategically invested in its global presence through its participation in key international trade shows. From INTERGASTRA 2024 in Stuttgart to Super Rio ExpoFood in Rio de Janeiro, the company has taken advantage of these platforms to present its latest innovations and explore growth opportunities in different regions of the world. Soon, the Infrico USA delegation will head to the NRA Show 2024 in Chicago, a trade show that promises to be a meeting point for food and hospitality professionals from around the world.
Refurbishment of the Canary Islands office
This new issue also highlights the reform of the Canary Islands delegation, with interviews with Carlos Vega, Infrico’s delegate in the Canary Islands, and Luis Rivas, Infrico’s National Sales Manager. In this talk explores the opportunities and challenges facing the refrigeration market and hospitality equipment in the region today, providing a detailed view of the work being done.
Internationalization in Azerbaijan
Grupo Infrico expansion into Azerbaijan marks a milestone in the company’s business trajectory. This strategic move represents an opportunity to establish itself in a country with significant room for growth and a further step in the organization’s internationalization strategy. The decision to expand into Azerbaijan is based not only on its economic growth, but also on its constantly developing infrastructure and growing demand for high-quality products.
In addition, the important role of Infrico’s distributor PROFETECH – a company with more than 20 years of experience and headquartered in Baku – stands out. This key partner plays an essential role in Grupo Infrico expansion strategy in the country, ensuring efficient distribution and high quality service to local customers.
Bar Station: revolution in the cocktail world
Finally, the magazine features Infrico’s innovative Bar Station, a product designed to redefine the standards of cocktail service. With its sleek design, modular features and exceptional functionality, the Bar Station is much more than just a cocktail bar. Available in three sizes (1200 mm, 1600 mm and 2000 mm), this new product adapts to the needs of any space, offering both refrigerated and neutral options to suit every customer’s preferences.
From its ice dividers to its integrated refrigerated ice and fruit containers, every detail is designed to ensure impeccable service and a premium cocktail experience.